What are cookies
Cookies are small text files that a website places on your device when you visit. They are widely used to make websites work, to make them work more efficiently, and to give the site owner information about how the site is used. Similar technologies such as pixels and local storage do comparable things, and where we refer to “cookies” in this policy we mean all of them.
Cookies can be “session” cookies, which are deleted when you close your browser, or “persistent” cookies, which stay on your device until they expire or you delete them. They can be set by us (“first party”) or by another organisation whose service we use (“third party”).
How we use cookies
We use cookies to:
- Make our website work and keep it secure.
- Remember your preferences, including your cookie choices.
- Understand how visitors find and use our site so we can improve it.
- Where you agree, measure and improve our marketing.
We will only set non-essential cookies, such as analytics and marketing cookies, where you have given your consent. You can change your mind at any time, as described below.
The types of cookies we use
| Type | What it does | Consent needed |
|---|---|---|
| Strictly necessary | Required for the website to function, such as security and remembering your cookie preferences. The site cannot work properly without these. | No |
| Performance and analytics | Help us understand how visitors use the site, which pages are popular and where we can improve. The data is aggregated. | Yes |
| Functional | Enable enhanced features and embedded content, such as video players, to work properly. | Yes |
| Marketing | Used to measure the performance of our own campaigns, track conversions, and recognise the business an enquiry or visit comes from. We do not display third-party adverts on this website. | Yes |
Third-party services and cookies
Some features and measurement on our site rely on third-party services, which may set their own cookies or process technical data. We do not show third-party adverts on this website; the marketing tools below help us measure how our own campaigns perform and recognise the businesses that visit. The analytics and marketing services below are only loaded once you have given your consent. Each provider uses data in line with its own privacy policy, which we recommend you review.
| Provider | Purpose | Category | More information |
|---|---|---|---|
| Google Analytics | Measures how visitors find and use the site so we can improve it. | Analytics | Google privacy |
| Microsoft Clarity | Aggregated insight into how pages are used, such as scrolling and clicks, to help us improve usability. | Analytics | Microsoft privacy |
| Meta Pixel | Measures conversions from our advertising on Facebook and Instagram so we can see what is working. It does not show adverts on this website. | Marketing | Meta privacy |
| LinkedIn Insight Tag | Measures conversions from our advertising on LinkedIn so we can see what is working. It does not show adverts on this website. | Marketing | LinkedIn privacy |
| Leadinfo | Identifies the business or organisation a visitor comes from, using their IP address, along with the pages they view, so our team can follow up. It identifies companies, not named individuals. | Marketing | Leadinfo privacy |
| Embedded video | Plays our showreel and other embedded video, which may set cookies when you press play. | Functional | Provider’s own policy |
| Hosted fonts and icons | Renders the site’s typography and icons. | Necessary | Provider’s own policy |
We keep this list under review and update the policy when the services we use change.
Managing your cookies
You can manage non-essential cookies through our cookie banner when you first visit, and you can change your preferences at any time. You can also control cookies through your browser settings, including blocking or deleting them. Most browsers let you do this from their settings or help section.
Please note that if you block strictly necessary cookies, parts of the site may not work as intended. Blocking other cookies will not stop the site working, but some features may be less personalised.
For more general guidance on cookies and how to manage them, you may find the ICO’s guidance helpful.
Changes to this policy
We may update this cookies policy from time to time, for example if we add new features or change the services we use. When we do, we will update the date at the top of this page.
Contact
If you have any questions about our use of cookies, please contact us:
Spectra Media Group Ltd
Queens House, Queens Road, Chester, CH1 3BQ
Email: info@spectra.media
Phone: 01244 255 600