All things Spectra.
The no-Bullsh*t take on marketing, plus the client wins, community projects and goings-on from the team. No fluff, just things worth reading.
EducationalYour buyers are not on their phones. They are at a desk.
We asked our own analytics which screen B2B buyers actually use. Across five Chester accounts, 86% of visits and 79% of enquiries came from a desktop. Here is what that means for your site.
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EducationalWe Asked AI to Recommend a Marketing Agency in Chester. We Weren’t on the List.
We asked an AI for the best marketing agency in Chester. We weren't on the list. Here's why, and how to check if your business is invisible to AI too.
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EducationalWhat Is llms.txt? A Plain-English Guide to the New Standard for AI Search
A plain-English guide to llms.txt: the small file that tells AI tools like ChatGPT, Gemini and Perplexity what your site is about, why it matters for AI search, and how to add one.
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Company NewsWe teed up for Petty Pool’s charity golf day
Spectra played Petty Pool's charity golf day at Pryors Hayes as media partner, filming the day and raising funds for young adults with learning disabilities.
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EducationalAI-Powered Marketing: A No-Bullsh*t Guide for Chester Businesses in 2026
Is your business keeping up with the AI revolution? If you’re not using it yet, businesses across Chester are, and they’re not waiting for you to catch up. AI-Powered Marketing is reshaping the world of digital communications. Whether it’s the ads you see on Instagram, the product recommendations on Amazon, or the email that lands
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Company NewsWhy UK’s Premier Scaffolding Firm, Palmers, Just Signed with Spectra Media
In the high-stakes world of scaffolding and access solutions, reputation is everything. You don’t become a century-old industry leader by accident. You do it through a relentless commitment to safety, engineering excellence, and reliability. That is why we are incredibly proud to announce that Palmers Scaffolding, one of the UK’s most respected names in the
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Company NewsWhy Chester’s Leading Accountants Re-Signed with Spectra Media: A Masterclass in Outsourced Marketing
When it comes to B2B marketing, talk is cheap, and it’s not surprising that any agency can promise you the world. However, retaining clients long-term actually requires one thing: undeniable, measurable results. And that’s exactly why we’re thrilled to announce that Ellis & Co, a premier chartered accountancy firm with offices in Chester, Warrington and
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For Your BusinessWhat’s Next for Brand Storytelling in 2026
Okay, let’s be honest for a second. Like, no bullsh*t, does anyone actually know what day it is anymore? With the digital world moving so quickly, “long-term planning” for brand storytelling feels like guessing what the weather will be like on Mars three years from now. And if you look back a few years ago,
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Company NewsFueling The Farndon Soapbox Derby’s Mission
Driving Marketing and Community Engagement as a Key Organiser of the Farndon Soapbox Derby FARNDON, UK – Far more than just a spectator, the team at Spectra Media played an instrumental role in the triumphant success of the Farndon Soapbox Derby, which took place on Sunday, the 14th of September. As a key member of
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Company NewsInspiring the Next Generation with Less Common Metals
Client: Less Common Metals Project: ‘Mine to Magnet’ PR Launch Overview Less Common Metals (LCM) is a global leader in the manufacturing of rare-earth metals and alloys, a critical sector contributing to green transitions and major permanent magnets. With this in mind, Spectra Media was tasked with helping LCM raise awareness of their innovative educational
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EducationalThe Power of Strategic Planning: Why Your Marketing Needs a Master Plan
The world of business is fast-paced, and it’s tempting to dive headfirst into marketing activities. Revved up and ready, where you’re jumping into ideas like launching a social media campaign, running some ads, or even building a shiny new website. However, even though the enthusiasm is commendable, without a well-defined roadmap or strategic planning, these
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EducationalBeyond the Hype: Embracing the “No-Bullsh*t” Approach to Marketing Success
It’s easy to get swept away in the dynamic world of marketing, especially with everyone vying to be on the hype train with the latest buzzwords, fleeting trends and the extravagant promises of instant marketing success. From “viral reels” that never quite hook to “engagement strategies” that don’t actually engage anyone meaningfully, the marketing landscape
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For Your BusinessDecoding Digital: How to Choose the Right Marketing Channels for Your Business
With revolving trends and diverse audiences, simply “being online” isn’t enough in today’s hyper-connected world. And this is why businesses often find themselves overwhelmed by the sheer number of digital marketing channels available. Struggling even to decide where to invest precious time and budget for the greatest impact. From social media to search engines and
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Company NewsSpectra Media Champions Local Youth at Petty Pool
Spectra Media is proud to announce its new community partnership with Petty Pool, a local vocational college and outdoor centre dedicated to empowering young people with learning disabilities and difficulties. This collaboration will see our team provide pro bono marketing and media support to Petty Pool, where we’ll help amplify their vital work within the
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For Your BusinessMarketing Agency vs. In-House Team: Which is Right for Your Business?
As businesses grow, the need for effective marketing becomes a crucial part of their success. This leads to a key decision: should you build an in-house marketing team or hire a marketing agency? Both options come with their own set of advantages and drawbacks, and the right choice depends on your business needs, budget, and
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EducationalCelebrating Women Everywhere: Bridging Gaps and Empowering Businesses in Marketing
At Spectra Media, we’ve always believed that great marketing isn’t just about strategy and execution — it’s about the people behind the ideas. The industry thrives on innovation, creativity, leadership and women continue to play a pivotal role in shaping its future. From crafting strategic campaigns that resonate globally to leading businesses through digital transformations,
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Company NewsSpectra Media Managing Director Nominated for Hospice of The Good Shepherd’s Jail & Bail Fundraiser
In a heartwarming and creative fundraising initiative, Managing Director of Spectra Media, Sam Spridgeon, has been nominated to take part in the highly anticipated Jail & Bail event to raise funds for The Hospice of The Good Shepherd. The Jail & Bail event is a unique and fun-filled charity challenge where participants are “locked up
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Company NewsSpectra Media Wins Digital Innovation Award: A Milestone Moment
We’re beyond thrilled to share some exciting news – Spectra Media was awarded the Digital Innovation Award on 15th November 2024! This incredible recognition is a testament to the hard work, creativity, and dedication of our team, as well as the trust and collaboration of our amazing clients. What the Award Means to Us Winning
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Company NewsMeet Yuki: Spectra Media’s New Social Media Marketing Assistant turned Agency Delivery Lead
We’re excited to announce the latest addition to the Spectra Media team – Yuki, now our Agency Delivery Lead! Joining us in November 2024, Yuki brings a fresh perspective, creative flair and a strong drive to help us elevate our marketing game. A Marketing Star in the Making Yuki’s passion for digital marketing and content
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UncategorizedSpectra Media Launches New Website for YouConvey
Helping People Navigate the Conveyancing Process We are excited to announce the launch of our new client YouConvey’s website! YouConvey is a company that helps people who are buying a home to navigate the conveyancing process. Their platform and experienced team can help reduce stress and shorten moving times. YouConvey also offers services to estate
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