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SEO is Mutating. Welcome to the Era of Generative Engine Optimisation (GEO).
SEO is splitting in two. If AI answer engines like ChatGPT and Google’s AI Overviews can’t cite your B2B firm, you’re invisible. Here’s how to win at GEO.
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Your buyers are not on their phones. They are at a desk.
We asked our own analytics which screen B2B buyers actually use. Across five Chester accounts, 86% of visits and 79% of enquiries came from a desktop. Here is what that means for your site.
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We Asked AI to Recommend a Marketing Agency in Chester. We Weren’t on the List.
We asked an AI for the best marketing agency in Chester. We weren’t on the list. Here’s why, and how to check if your business is invisible to AI too.
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What Is llms.txt? A Plain-English Guide to the New Standard for AI Search
A plain-English guide to llms.txt: the small file that tells AI tools like ChatGPT, Gemini and Perplexity what your site is about, why it matters for AI search, and how to add one.
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The Power of Strategic Planning: Why Your Marketing Needs a Master Plan
The world of business is fast-paced, and it’s tempting to dive headfirst into marketing activities. Revved up and ready, where you’re jumping into ideas like launching a social media campaign, running some ads, or even building a shiny new website. However, even though the enthusiasm is commendable, without a well-defined roadmap or strategic planning, these