Ellis & Co accountants in a client meeting in Chester
Outsourced marketingBrandingWeb & SEOSocialStrategy

From best-kept secret to page one.

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How we took Ellis & Co, a respected Chester accountancy firm, and turned a strong local reputation into a genuine digital lead-generation engine, as their full outsourced marketing team.

Sector Chartered accountants Chester · Warrington · Wrexham
+137%
organic website traffic in 12 months
+80%
more targeted local enquiries
Top 3
ranking for “Accountancy Firm Chester”
Top 30
national search ranking achieved
Executive summary

A compliance firm, rebuilt as a growth partner.

When Ellis & Co, a chartered accountancy firm with offices in Chester, Warrington and Wrexham, had exhausted marketing plans and fads, they turned to Spectra. Since signing in 2024, we became their outsourced marketing team and flipped the script from vanity metrics to tangible outcomes.

The result: robust online performance, a top 30 national ranking, and real business growth across the North West and North Wales. Every piece of content engineered to build trust and generate high-quality leads, freeing the accountants to do what they do best.

The challenge

A great reputation that search couldn’t see.

Ellis & Co had an excellent reputation in Chester and the surrounding areas, but their brand wasn’t attracting high-value business clients or next-generation SMEs. A rebrand with another agency sharpened the look, but it wasn’t enough.

They needed a solid SEO strategy to win local search and new clients across the region. Previous agencies had delivered only fluff and vanity metrics, never tangible results.

Invisible in local search
A strong reputation that wasn't translating into search visibility or new clients across the region.
The 'traditional accountant' image
Branding that didn't attract high-value businesses or next-generation SMEs.
Fluff from past agencies
Previous marketing delivered vanity metrics, never tangible, measurable results.
The strategy

One team, aligning brand, search and content around real goals.

With our no-Bullsh*t approach, Ellis & Co signed Spectra as their full outsourced marketing team. Four pillars, one joined-up plan.

Visuals & creative

We refined the brand and swapped generic stock for bespoke photography and video, giving the firm a warmer, more approachable feel.

Visual identityPhotographyVideographyWeb optimisation

Search & advertising

We targeted the regions that matter with 'near me' and location-specific SEO, plus print placements in local press.

Local SEOPrint advertisingOn-page

Content & engagement

We stripped the jargon for a human, reassuring tone, with SEO-targeted content and a sharper LinkedIn presence.

CopywritingBrand guidelinesSocial media

Strategy & management

Acting as their marketing department, we aligned every campaign to the firm's long-term goals and reported monthly.

Marketing strategyFull outsourcedLead reporting
The results

We don’t do vanity metrics. We do these.

The headline
+137.4%
organic website traffic in a year, driven by high-value, authority-building content, not filler.
+80.4%
more targeted local enquiries, reaching and converting the right audience.
Top 3
organic ranking for “Accountancy Firm Chester”, in front of high-intent buyers.
Top 30
national search ranking achieved, pushing a local firm into the heavyweight category.
100%
brand modernisation, a warm, unified identity across every single touchpoint.
John Farrell, Director at Ellis & Co
John Farrell
Director, Ellis & Co
Verified client
Spectra have been amazing and exactly what we need. Close attention to detail and the helping hand means we can get on with our business and know everything with Spectra is ticking along nicely. Recommend many times.
Connect with John on LinkedIn

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