A heritage trade, now found for the craft it does best.
Visit K Blythin ↗How we took the North West’s heritage and lime-mortar masonry specialists, a trade that ran almost entirely on reputation and referral, and made them genuinely findable in search for the specialist work they do best.
A specialist craft, made findable.
Some trades you can teach in a season. Lime pointing and heritage masonry are not among them. K Blythin Brick & Stonework are a family-run business with more than 60 years of combined experience, qualified in heritage practices, restoring listed properties across the North West, and genuine lime-mortar specialists in a field where very few are. The work is exceptional. The challenge was making sure the people who need that specific expertise, right now, could actually find them.
They came to us to turn a referral-led heritage trade into one that also wins work through search. We built a website designed to be found and to convert, focused local SEO on the high-intent, specialist terms that lead to jobs, and let the quality of the finished work do the selling. Over the last twelve months, organic search traffic grew 77% year on year, visitors stayed markedly longer, and a business that ran almost entirely on word of mouth started getting discovered online every day.
A specialist craft that lived on reputation.
Heritage masonry is a word-of-mouth world, and K Blythin’s reputation was built the right way, through decades of quality work for domestic clients and public and private-sector contracts. But reputation lives in people’s heads and on finished buildings, not on the first page of search. When referrals slow, there is no tap to turn on.
A reputation you cannot search for
Decades of quality work, but almost none of it visible where new customers now look first: on page one of Google.
High intent, hard to capture
Someone with a Georgian property and failing cement pointing needs a lime specialist, not "a bricklayer near me". A generic trade presence rarely captures that.
A fiercely local, competitive field
Trade and construction search is intensely local. Winning the click means showing up for the right services and looking instantly credible.
Search visibility, built around a specialism.
We focused on the searches that lead to jobs: specialist service plus location, the terms real customers type when they need heritage or lime work done. Three pillars, one compounding result.
A website built to be found, and to convert
Before anything could rank, the site had to earn its place. We built with local SEO principles baked in from day one, put the craft front and centre with real finished work doing the selling, and wrote copy that speaks to two audiences at once: homeowners with period and listed properties, and contractors commissioning industrial and public-sector work. Fast, mobile-first pages, because most trade searches happen on a phone.
Local SEO that targets real search demand
We matched service and location targeting to where K Blythin actually work across the North West, and optimised around high-intent specialist terms like lime pointing, repointing and heritage restoration, not just generic bricklaying. Clean technical foundations keep the site healthy as it grows.
Showcasing the craft
In heritage work, proof is everything. We made the quality of the restorations impossible to miss the moment someone lands on the site, from sandstone walls to bridge repointing, presented so the standard sells itself and getting in touch is easy. It is a big part of why visitors now stay longer.
Twelve months of compounding growth.
Measured in Google Analytics, comparing the last twelve months against the previous year.
Organic search traffic up 77% year on year, as the site's search visibility took hold.
Organic search visitors up 67%, a step change in the number of people finding the business through search.
Time on site up 27%, a sign that visitors are engaging with the work rather than bouncing.
New visitors up 11%, a steady stream of fresh prospects arriving every month.
Search is now a leading growth channel, turning a word-of-mouth business into one that also gets discovered online every day.
Figures are organic search and engagement metrics from Google Analytics. No enquiry or revenue figures are claimed here.
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