Everything a nationwide boxing brand needs, in one corner.
Visit Premier White Collar Boxing ↗How we became the full marketing corner for PWCB, a nationwide white-collar boxing brand that gets everyday people ring-ready and raises money for charity along the way.
A growing brand with a real social mission.
With events around the nation, Premier White Collar Boxing gives people with no boxing experience an introduction to the sport. In safe, enjoyable environments it helps people get into brilliant shape, while acting as a platform to raise funds for charity. It is a brand with genuine heart, real stories and a growing community behind it.
They came to us for one thing: a marketing team that could do the lot. We became their full marketing corner, building the brand, the website and the content, then putting it all to work across social, email, search and paid advertising.
Three goals, one clear brief.
When PWCB first signed on with Spectra, their goals were defined into three. Everything we did was aimed squarely at hitting them.
Grow recognition & reach
Get the PWCB name and brand in front of far more people right across the country.
More participants & sponsors
Fill events with boxers, and attract the sponsors who back them.
Show the social impact
Highlight the stories of the boxers and the charities every show supports.
A full-service corner.
We tailored the marketing to PWCB and built it from the brand outwards, so every channel pulled in the same direction.
A new website
A modern, content-rich site to anchor the brand and showcase events, locations, photos, news and testimonials.
Brand & graphic design
Logos, posters, flyers, banners and event tickets, so the brand looked sharp and consistent everywhere.
Rich, ongoing content
Stories of the boxers and the causes they fight for, the heart of the PWCB brand, told well and often.
A multi-channel campaign
Social media, email marketing, SEO and PPC working together to drive awareness, sign-ups and ticket sales.
A brand that punches above its weight.
A consistent, recognisable brand across the website, posters, tickets and socials.
A content engine telling the stories of the boxers and the charities behind every show.
A joined-up campaign across social, email, SEO and PPC driving awareness and sign-ups.
Growing events and participation as the brand reached further across the country.
One team handling the lot, so PWCB could focus on running brilliant, safe events.
“Working with Premier White Collar Boxing has been an incredible journey. They’re not just about introducing people to the sport; they’re creating life-changing experiences and making a real difference for charities across the UK. Helping PWCB expand their reach and tell the powerful stories of their boxers and causes has been a privilege, and seeing their events grow in impact and participation has been a testament to a tailored, collaborative marketing strategy.”
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