Most clients put this on a monthly plan. One team, one bill, guarantee-backed. Explore the plan →

Google Ads & paid social in Chester, measured to the penny.

We're a Google Ads, Meta and paid social agency in Chester. Every campaign tracked to the penny, optimised every week, and judged on one thing: the leads and revenue it brings back. No vanity clicks, no mystery reports.

Book a strategy call → See our work →
Spectra Media advertising team running paid campaigns in Chester
4.2x
return on spend
5.0 from 22 Google reviews
Ellis & CoStonegateTrelleborgChespack Hygiene
Sound familiar?

Pouring money into ads and hoping for the best?

Maybe you've boosted a few posts, or an agency runs your Google Ads and sends a report you can't make sense of. The spend goes out, some clicks come back, and you've no real idea whether any of it turned into a customer.

If you're an established Chester or North West business, paid ads should be the most accountable thing you do, every pound tracked to a click, a lead and a sale. Done right, Google Ads and paid social are a tap you can turn up the moment they're paying their way.

No idea what's working
Spend goes out, clicks come in, but nothing tells you which became a customer.
Budget burning fast
Broad targeting and the wrong keywords quietly torch your budget on clicks that never convert.
Reports you can't read
Pages of impressions and jargon, nothing that answers the only question: is it paying off?
Clicks that leak away
Great ad, then a slow or generic landing page that drops the visitor before they enquire.
What you get

Every channel that pays its way.

We run the platforms that fit your goals, joined up and judged on results, not the platforms that pad an invoice.

Audit & strategy
We dig into your account, market and numbers, then build a plan around what'll actually convert.
Google Ads (PPC)
Search campaigns that catch people the moment they're looking for what you sell.
Shopping & PMax
Google Shopping and Performance Max to put your products in front of ready buyers.
Meta ads
Facebook and Instagram campaigns that build demand and bring browsers back.
Paid social
TikTok and LinkedIn ads to reach new and niche audiences where they spend their time.
Landing pages
Fast, focused pages built to turn the clicks you've paid for into enquiries.
Conversion tracking
Proper tracking wired in, so every lead and sale is tied back to the campaign that drove it.
Weekly optimisation
We're in the accounts every week, cutting waste and scaling what works, with honest reporting.
How we work

How a campaign runs, start to scale.

Part of our full-circle method, so your ads feed into the rest of your marketing, not sit on an island.

01

Audit

A free review of your account and goals, so we start from the numbers, not a guess.

02

Build & launch

We structure the campaigns, write the ads, build the landing pages and wire up tracking.

03

Optimise weekly

Every week we cut what's wasting money and push budget toward what's converting.

04

Report & scale

Clear reporting on cost per lead and return, then we scale the winners up.

Proof, not promises

Ad spend turned into a predictable source of new business.

Case study

Primal Live

Lifestyle brand · North West

We turned their best-performing content into a paid social engine, tight audience targeting on Meta and TikTok, creative built to convert, and proper tracking behind every pound. Wasted spend dropped, sales from social climbed, and paid finally became their most accountable channel.

4.8x
return on ad spend
-34%
cost per sale in 90 days
+180%
revenue from paid social

"Paid social went from a money pit to our best-performing sales channel."

The smarter route

An ad campaign is step one, not the finish line.

Ads bring you the clicks. But a click that lands on a weak page, or a lead nobody follows up, is money burned. Tick what your campaign will also need to convert that spend into customers, and watch the juggling add up.

Without Spectra
Hire it piece by piece

Buy an ad campaign on its own, then it’s on you to find, brief and chase every other supplier yourself.

3
suppliers to chase
3
invoices a month
3
teams to brief
Most popular

Or roll it into one plan.

One team
One bill
One guarantee
Explore Outsourced Marketing →
On the retainer

Want it guaranteed? That’s what the plan is for.

A one-off campaign can win, but consistent, guaranteed results come from sustained, joined-up marketing, which is why our guarantee sits on the full retainer, not a single burst of ad spend. Move onto a plan and we agree the targets up front, track qualified enquiries against them, and back them for 12 months.

How the guarantee works →
Investment

Clear fee. Your spend stays yours.

We charge a transparent management fee for running and optimising your campaigns. Your ad budget is separate, paid straight to Google or Meta, and always under your control.

Transparent management fee, agreed upfront
Your ad spend is separate and always yours, paid direct to the platforms
Scale your plan up or down as the results come in
Want the whole funnel handled? Ads run best with landing pages, tracking and follow-up under one roof. Guarantee-backed plans start from £3k/month plus ad spend.
Advertising FAQs

The questions we get most.

Straight answers about Google Ads and paid social with us. Yours not here? Just ask.

Book a strategy call →

Our management fee depends on how many campaigns and platforms you're running and the work involved, and it sits separately from your ad spend, which is paid straight to Google. We price it transparently and agree it upfront, with no hidden fees. Guarantee-backed marketing retainers start from £3k a month plus spend. Book a free ad audit for a clear, no-obligation quote.

See what you should be spending

It depends on your market, your margins and how competitive your keywords are. We'd rather start at a sensible test budget, prove the campaigns convert, then scale spend up as the numbers justify it, than burn a big budget guessing. We'll give you a proper recommendation in your audit.

See what you should be spending

Google Ads catches people already searching for what you sell, so it's brilliant for high-intent demand. Meta and paid social are better for building awareness, reaching new audiences and retargeting. For most established businesses the right answer is a mix, and we'll tell you honestly where your budget will work hardest first.

Yes, and that's the honest way to do it. Your ad budget is paid directly to Google or Meta and stays entirely under your control and in your name. Our fee covers the strategy, build, optimisation and reporting. You're never marked up on media or locked out of your own account.

On leads and revenue, not vanity clicks. We set up proper conversion tracking from day one so every enquiry and sale is tied back to the campaign that drove it, then report on cost per lead and return on ad spend. If a campaign isn't paying its way, we change it or stop it.

See the return to expect

Faster than organic. Search campaigns can start driving enquiries within days of going live, then we spend the first few weeks optimising to bring the cost per lead down. Paid social usually takes a little longer to dial in the audiences. We report from week one so you can see it building.

Absolutely, and we often do. We'll audit your current account, keep what's working, cut what's wasting money and restructure the rest. You keep ownership of the account and its history throughout. The strategy call is the best place to start, we'll show you exactly what we'd change.

Ready for ads that actually pay their way?

Book a free ad account audit. We'll review your current campaigns, show you where the spend is leaking, and tell you exactly what we'd do, no obligation, in Chester or over a call.

Book a strategy call →
Book a strategy call 30 min, free