Most clients put this on a monthly plan. One team, one bill, guarantee-backed. Explore the plan

Branding in Chester that looks the part.

We're a branding agency in Chester building logos, identities and full brand systems that make established businesses look the size they want to be. Not a clip-art logo and a stock template, a proper, joined-up brand your whole business can run on.

Brand identity work designed by Spectra in Chester
120+
brands built
5.0 from 22 Google reviews
Ellis & CoLess Common MetalsTrelleborgPalmers
Already have a brand and just need the work produced? See Graphic Design →
Sound familiar?

If your brand looks home-made, people assume the work is too.

A logo knocked up in an afternoon, three different shades of blue, a font that changes on every document. It quietly tells customers you're smaller and less sure than you really are, and it costs you the jobs you should be winning.

If you're an established Chester or North West business that's outgrown its DIY brand, you don't need flashy. You need an identity that looks the part, holds together everywhere, and gives every bit of your marketing a consistent face.

A DIY logo
Something knocked up in a hurry that doesn't scale, print or hold up next to bigger competitors.
No real system
Random colours and fonts, so nothing you produce quite looks like it came from the same business.
Inconsistent everywhere
The website, the van, the brochure and the socials all look like four different companies.
Punching below your weight
Great work, let down by a brand that makes you look smaller and less established than you are.
What you get

We design the full system, so everything you put your name on looks like it belongs together.

Discovery & strategy
We get under the skin of your business, market and audience before we design a thing.
Logo & identity
A distinctive logo and full lockup set that works at every size, in every place.
Colour & type system
A confident palette and typography that gives everything one consistent voice.
Brand guidelines
A clear rulebook so anyone, anywhere, keeps your brand looking right.
Brand messaging
Your positioning, tone and key messages, so the brand sounds as sharp as it looks.
Rebrands & refreshes
Evolve what you have or start fresh, keeping the equity and fixing what lets you down.
Sub-brands & ranges
Coherent identities for divisions, products or ranges that still feel like one family.
Brand asset pack
Every file organised and ready, so your team can use it from day one.
How we work

How a brand build runs.

Part of our full-circle method, so your brand is built to drive every other channel.

01

Discover

A proper conversation about your business, your market and what you want the brand to do.

02

Concept

We explore directions and present a focused set of routes, with the thinking behind each.

03

Craft

We refine the chosen direction into a full system, tested across real applications.

04

Roll out

We deliver the assets and put the brand to work across your website and marketing.

Proof, not promises

A sharper identity that finally matched the quality of the work.

Case study

Young Chamber

Brand & identity · West Cheshire & North Wales

A community careers programme whose warm, hand-drawn logo had stopped scaling. We rebuilt the brand from the proposition out: clear positioning, three value pillars, a single confident mark and a full set of brand guidelines.

Read the full case study
3 pillars
Learn, Inspire and Lead, built in
1
scalable identity, not a busy badge
Full
brand guidelines for rollout

"It still captures some of the original branding, so there is a nod to the old logo. We have done the hardest bit and I am really excited to launch it."

The smarter route

A brand is step one, not the finish line.

A brilliant brand is only worth something when people see it. Tick what your project will also need to get it out into the world, and watch the juggling add up.

Without Spectra
Hire it piece by piece

Buy a brand on its own, then it’s on you to find, brief and chase every other supplier yourself.

3
suppliers to chase
3
invoices a month
3
teams to brief
Most popular

Or roll it into one plan.

One team
One bill
One guarantee
Explore Outsourced Marketing
On the retainer

Want it guaranteed? That’s what the plan is for.

We don't slap a results guarantee on a one-off project, that wouldn't be honest, because results come from sustained, joined-up marketing, not a single piece of work. Move onto a rolling retainer and it's different: we agree the targets up front, track them, and back them for 12 months. Most branding clients do exactly that to roll the brand out and grow it.

How the guarantee works
Investment

Scoped to your goal. No hidden fees.

A single logo refresh is a very different job to a full brand system. We price each project to what it needs to do, all agreed upfront in plain numbers.

Fixed scope and upfront pricing, agreed before we start
Concept routes included, no drip-fed extras
Full asset pack and guidelines, yours to keep
Going on a monthly plan? We roll your brand work into your retainer so it is designed and rolled out by one team. Guarantee-backed plans start from £3k/month.
Branding FAQs

The questions we get most.

Straight answers about branding with us. Yours not here? Just ask.

Book a strategy call

It depends on scope. A focused logo refresh is a very different job to a full brand system with strategy, guidelines, messaging and templates, so we price each project to what it needs to do. We'll always tell you straight what a given outcome will take, with no hidden fees, and guarantee-backed marketing retainers start from £3k a month. Book a free chat for a clear, no-obligation quote.

See what you should be spending

A logo is one piece. A brand is the whole system: the logo, colours, typography, imagery style, tone and the rules that hold them together. A logo on its own gets inconsistent fast. A proper brand system means everything you produce looks like it came from the same, credible business.

Yes. You get a full asset pack: every logo variation in the right formats for print and screen, your colour and type specs, and clear guidelines. It's all yours to use, and we organise it so your team can pick it up from day one.

Absolutely. We often evolve a brand rather than replace it, keeping the equity you've built and sharpening what's letting you down. We'll tell you honestly whether a refresh or a full rebrand is the right call for where you're heading.

A logo and core identity typically takes around three to five weeks; a full brand system with strategy, guidelines and collateral runs longer. We agree a clear timeline upfront and keep you involved at each stage, so there are no surprises.

Both, and that's the point of working with us. Once the brand is designed, our graphic design team produces the ongoing work, and the wider team can put it straight onto your website, social and campaigns, all kept consistent.

Ready for a brand that looks the part?

Book a free chat. We'll look at where your brand is now, show you what we'd change, and tell you exactly what it'd take, no obligation, in Chester or over a call.

Book a strategy call
Book a strategy call 30 min, free