What should your marketing be returning?

Marketing isn’t a cost, it’s an investment with a number attached. Pop in a few figures and see what a healthy programme should return, your projected revenue, payback and return on every pound.

Your numbers

What’s a customer worth to you?

Average value of a new customer (a single sale, or first-year value).

Monthly marketing spend

What you’d invest each month, including agency fees and ad budget.

Of every 10 good leads, how many become customers?

Your rough close rate. Three out of ten is a sensible starting point.

We use deliberately conservative assumptions, the kind we’d stand behind, so the numbers are a floor, not a fantasy.

A healthy programme should return

5.0x return on spend

For every £1 you put in, you should get around £5 back.

£0

Est. revenue / mo

Est. customers / mo

Est. annual revenue

Want it nailed down?

These are estimates. On a plan we agree real targets together and back them with our guarantee.

Book a strategy call →

Indicative figures for guidance, based on conservative benchmarks for a well-run programme. Real results depend on your market, offer and starting point, that’s what the strategy call is for.