Training films that travel, in every language.
Visit Yokohama TWS ↗How we produced engaging, multi-language staff training videos and campaign design for Yokohama TWS, a global manufacturer of off-road tyres and wheels, shot on-site and from the air.
Technical training, made watchable.
Yokohama TWS are a leading manufacturer of tyres and wheels for off-road vehicles, combining value, safety and ease for a more productive, sustainable performance.
They commissioned Spectra for video production and campaign graphic design, including a series of engaging training videos for their staff across Europe, built for their e-learning platform under the Trelleborg brand, a global partner of Yokohama TWS.
See one of the training films we produced.
Consistent training, across a continent.
Technical product training is easy to get wrong: dry, hard to follow, and quickly out of date. For a workforce spread across Europe, it also has to land the same way in every country and every language.
Yokohama TWS needed training content that was genuinely engaging and immersive, accurate enough for technical staff, and polished enough to sit on a global e-learning platform under the Trelleborg brand.
On the ground, in the air, and into every language.
Our videographers and editors took it end to end, from the shoot to the subtitles.
On-site filming
Our team went on location with the vehicles to capture B-roll, and filmed the presenter delivering clear, concise tutorial instructions.
Drone videography
Stunning aerial shots of the vehicles and the terrain added scale and immersion you can’t get from the ground.
Edit & localise
Edited for quality and consistency, then captioned and translated accurately for multiple countries.
Campaign design
Supporting campaign graphic design to carry the same look across the wider brand activity.
Informative, entertaining, effective.
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